Focus is on consumer needs, because needs activate behavior, even when consumers are not conscious of them.

All powerful brands have something in common – strong relationship with consumers. This bond can be developed with exploration of consumer needs, and with responding to their needs.

Based on a validated psychological model, NeedScope reveals conscious and unconscious elements that connect brand and its consumers.

NeedScope provides information about functional and social needs, as well as deepest emotions which affects the brand preference and choice.